Creative Content Writing – Surviving in the presumed dead SEO era


pawan kumar jha writer

Search Engine Optimization (SEO) and Creative Content Writing (CCW) afford reciprocal bond. Both synchronisingly work to improve the traffic streams of a website.

If this logic is to be concluded, SEO and CCW are interconnected and (they) function mutually towards serving a common goal – to optimize a website’s rank in search engines and its visibility across virtual world.

While SEO is losing prominence of what it enjoyed years back, creative content writing, in contrast, has undergone a productive transition, so distinctive in nature that even search engine giant, Google, has emphatically pronounced content as the king of websites.

Therefore, the websites festooned with quality and user-friendly content will most surely enjoy conspicuous healthy ranking in Google. The reason is, Google’s algorithms (namely Penalty Algorithm) have already made it mandatory for website-owners to publish content delivering real values to the readers.

So to say, the search engine requires content to be non-plagiarized, non-duplicate, and that doesn’t sound off negatively biased reviews. Content accommodating needs of readers in terms of solving their query and educating them of a new subject will prove to be a quantum leap for a website to have an improved ranking in a search engine.

The implication is, none can deny significance of a powerful content, not even mighty search engine, Google.

Penalty Algorithm

Penalty Algorithm was introduced by Google search engine when it found some major sites enjoying substantial chunk of visibility and ranking in search result did not stand up to the mark with their “published” content on their domains, something Google considered…obsolete customs.

Gone are the days when websites used to be having widespread visibility through SEO-dedicated practices (black-hat SEO) which are strictly banned or no longer used today.

However, SEO-enthusiasts went nuts and downplayed the claim pronouncing its imminent extinction from the World Wide Web.

They asserted that the claim circulating around death of SEO was just a deadpan claptrap peddled by gossip-mongers and therefore, the claim did not carry much weight.

To them, SEO will stay alive with its prominence fully intact as long as the web worldexists.

Is that true? Is search engine optimization yet in practice?

Well, I tend to believe such claim to be unquestionably valid on certain counts.

For instance, Google really doesn’t read your content. It reads Meta tag, keywords and other HTML-fashioned markup language. Such language is scripted programmatically in a way conducive to Googlebot as to helping it read and understand the underlying nature of your website’s business on the web world.

So to say, if the Googlebot doesn’t make out the exact nature of your website (what it does) on the basis of on-page SEO technicalities, your website will not fare well in its search results. Most probably, Google will eliminate it from its gigantic database, a real death knell for any website-owner.

Understandably, the amount of traffic streams that your website receives are not the sole work of its content’s quality, but rather (unseen) technicality of search engine optimization technique.

No doubt, even in this virtually non-SEO era (as believed by some experts), I concur, quality content alone can’t qualify to attain first ranking in search engines unless fully optimized in conjugation with the guidelines of SEO. And of course in conformity with the rules of search engines.

Does that mean creative content writing is falsely proclaimed as the king of the web?

Nope, not at all!

Google does appreciate on-page inscription on a website done by SEO-technocrat, but if the search engine doesn’t notice sizable influx of quality traffic driving to your domain based on several parameters, including number of shares of your content and quality visibility of your website, then your website gradually comes in harm’s way.

So to say, it earns dismissive regard from Google, or say falls into oblivion. The website’s ranking gradually slides into the galaxy of numerous vain and non-valuable websites floating up and down in their confined black hole.

The point is, content, especially the ones delivering values and worth to readers, is unequivocally a king. SEO is (objectionably) presumed dead; especially the black-hat SEO tactic is a long-dead practice, which was considered to be a hen laying golden eggs.

To their disappointment, such (mal)-practice is obliterated.

And why not, it was something long overdue, wasn’t it?

Creative content writing in consortium with quality SEO will reinforce authority of any domain publicly available on the web. Though the value of SEO is decreasing, as even Google and similar search engine giants prefer to rank a website that delivers values to readers, which according to Google’s RankBrain Algorithm, is a practice serving the needs of human rather than bots.

It understandably underscores importance of writers and the significance of creative content writing in today’s presumed dead SEO era.

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