New Employment and The Unseen Expectation to Deliver

new employment tension

I was offered a job to manage the team of writers, to ensure delivery of contents is punctual and streamlined.

I truly appreciate this new opportunity. Thanks to divine almighty or my fortune-favorite mascot, I have finally got something that I think is perfectly resonating with my ability to manage team of his relatively less-experienced subordinates, train them how to get along with the (writing) process by showing ways they may have never experienced before.

I understand that when you become a team leader, there is always this unseen expectation from people in your employment. They perceive of you as the enlightened, a capable resource to get ongoing processes streamlined by using his wits and resourcefulness. An individual supposed to innovate things.

Even though you are given this ‘carte blanche (freedom)’ not to act hastily to deliver what’s been expected of you, but still, seized by this strange thought – I get this feeling that my position holds significant ground, something not to be taken lying down. Therefore, those around me, quite expectedly, will show some respect.

But this is not what I meant as the feeling. I sense that I am being watched, expected to deliver, and to say you very frankly, this is the feeling where I find myself somewhat ambivalent as to whether I have enough pluck to stand the volts of the unseen expectation.

What if things slightly go awry? Will I be subjected to howl of official derision?

And if something happens like that, will I be able to shield the prestige and honor of my position from those eyes, now holding my image something like “He’s not the right guy we’d expected” type of reaction.

But aren’t they right, somewhat, or absolutely, subsequent to the mis-performance from my end? This is because people get themselves driven by the feelings what they subjectively deduce from the (kind of) “impression” a source conveys.

From whatever days (just two) I have served in this new organization, I think I have had enough time to get the ins and outs concerning what I am supposed to deliver, according to ‘expectation’.

But if you ask me, it is one thing to understand the process, quite another to deliver, on practical ground. Isn’t it?

But that’s not the point of my concern. I mean to say, these two days are some of the most important days of my career as a writer for the reason, that I have gained experience of something I always thought of ‘impossible’ to materialize.

Indeed, to be a team leader is the most precious privilege I have ever had the honor of witnessing. To lead those of your counterparts with relatively less exposure to writing than that of yours is an opportunity to prove to your inner critique (I’ve been the most brutal critique on myself), that you’ve got something tremendously powerful in you.

What it needs to get up and act is a slight friction and you will see it sparking a blaze!

When I was being offered to lead a team of writers, I was constantly skeptical. I was not trusting my instinct, that this job is going to be okay, considering the years of experience and my relevant exposure to writing. I was not believing that my acquired experience will afford the guts required to lead a team.

I was skeptical not because I thought I couldn’t manage the team, but I felt doubtful because of my zero experience in the job.

Now that I have worked for two days, I came to know of a very common, yet highly unnoticeable fact, that we tend to be afraid (or doubtful) of something we know nothing of. One more thing, I have realized that taking a challenge is indeed a risky venture of pushing your limits quite an inch farther, to test your ability whether it could stand to occasion.

The beauty of this current opportunity is that I am getting disabused of the (preconceived) delusion on myself, that I could not be a leader: a huge mistake caused by negativity that I wittingly kept on feeding, as I was afraid of entering into a new role I acquired no (relevant) experience of.

I fully understand that these two days are no worthwhile, neither can they inflict any positive impression on my Resume (CV), but what I truly believe is the fact that I made a big mistake in the past by not trusting myself, my ability, as a writer. Now that I am in, God willing – the expectation to excel myself is already kicking in. I hope to get better, and better. It’s just matter of time.

The point is, how can you learn swimming if you do not step in water, sometimes swim upstream?

Skiptrace: Watch it for Jackie, He’s still loaded


At the age of 62 when most film actors think for retirement or they get confined into homes due to ‘no-job’ situation, you can find Jackie Chan still full of energy, workaholic, playful, loaded and playing entertainingly with goons. And hey – he’s still at his best.

Skiptrace gives you the same Jackie we used to love, and he is still the same adorable actor whose rib-tickling slapstick we have been a fan of. You will find 62-year-old Jackie in this Hong Kong-Chinese-American action-comedy-movie escaping his arrest with his American partner, Johnny Knoxville, and helping his former partner, Yung’s daughter, Samantha (Fan Bingbing), as she was caught up with Victor Wong’s mischievous conspiracy and so, she seeks uncle Jackie’s help to find Johnny and get him back to Hong Kong to Wong so that she could escape being shit-canned.


At the start of the move, we see Jackie Chan (playing as Hong Kong detective, Bennie Chan) in hot pursuit of crime mogul, Metador, only to find his partner Yung at a high tower, his body strapped with time-bomb jacket. Detective Bennie tries to save Yung but he chooses release to his (imminent) death, and so, in the process before he jumps off the tower to his death, he gives Bennie a wrist watch, saying “protect my daughter”, a promise Bennie was sworn to fulfill on moral ground as well as for friendship’s sake.

Later detective Bennie is woken up to a hard knock at the door of his home and finds that it was his friend’s daughter, Samantha, who later shares with him her concern over Johnny Knoxville (playing as Connor Watts, a conman, and gambler). She begs Bennie to find Connor for the safety of her job. Bennie promises her after some gentle rebukes as to why she did let herself into trouble of that dangerous kind.

Bennie uses his resource to track down the hideout of conman Connor and is being informed of his location in Russia. As a matter of fact, Watts was kidnapped from Hong Kong by Russian goons and was brought to Russia to account for his involvement in impregnating the daughter of Russian crime leader. Bennie saves Watts from the Russian crime boss.

Now there follows a deadly yet hilarious and bumpy adventure of running away from the Russian and Chinese gangsters using different routes to avoid the gangsters as possibly as they can. We find the duo taking routes involving snow-capped mountains of Mongolia and many other places of spectacular beauty, including Gobi desert.

During the escapade, Watts many times tries to dodge Jackie to flee away from his grip, but he couldn’t manage to get very far, and ends up with his captor Bennie, grudgingly.

When the duo reaches China, Watts and Bennie, by the time, were good friends-cum-partners, and here at the Chinese border, Watts does something mischievous to draw attention of border police force. The plan succeeds and both finds being ferried in police van to Hong Kong for the trial of their crime. As the fortune has it, the van is ambushed by the Russian mobsters, but Bennie and Watts, during the fights, manage to escape from them.

However, Watts leaves Bennie leaving a note which reads about an important clue that might lead to the apprehension of Wong. Actually, the clue was a smartphone which was non-operational until fingerprint of its user is placed on the device’s screen. Both the fugitives conclude that if the phone is handed over to Hong Kong police and Wong is forced to press his finger to open the device (which allegedly contains the secrets to the arrest of Wong), he (Wong) will be proven guilty. Then and there!

Since Watts has left Bennie with the cellphone, alone detective Bennie manages to find Wong at an old ship. Surprisingly, he comes across Yung, his former partner whom Bennie saw jumping off the tower and getting killed in the explosion. At the ship, a heavy (but typical of Jackie’s acrobatic style of) fight starts, and we see Watts, after heart-change through wise-counseling of an old Chinese man, joining Bennie in the fighting with Chinese gangsters.

Meanwhile, Yung reveals himself to his daughter, but their reunion short-lives, as the ship starts to sink, thereby creating panic amongst the people onboard. Later, we see both Yung and Bennie trying to save Samantha who is drowning inside the water-filled cabin of the ship.

Samantha is saved, but Yung, and this time for real, chooses his death, for the reason not explicitly revealed in the movie.  I guess Yung felt remorseful when he found his old buddy, Bennie, still holding the wrist watch he gave to him when he faked his death.

At the end of the movie, we see detective Bennie being led by Samantha and Watts to a serene farm rearing Alpacas.  Bennie loves the place, and seeing alpacas he expresses joy as if he was over the moon. He meets there with partner, Leslie for whom Bennie developed a soft place in his heart.


Should you watch Skiptrace?

I believe Skiptrace is one of the finest comedy movies of Jackie Chan. Though somewhere I missed Owen Wilson and thought that if it were not Johnny Knoxville, then Owen would have been an efficient replacement for him, considering Owen was a terrific partner with Jackie in Shanghai Noon and Shanghai Knights.

Likeable things:

Skiptrace has decent fight choreography, but if you are used to watching Jackie’s oldest formidable form, the one he displayed in Thunderbolt, Wheels on Meals and Legends of the Drunken Masters, then you will feel disappointed. Oh, common man! How can you compare today’s Jackie with his former version when he was young and full of adrenaline rush. That’s highly unlikely to happen, but I tell you, even in this movie, Jackie played around with bad guys really cool.

Additional info:

Name: Skiptrace

Lead casts: Jackie Chan, Fan Bingbing, Johnny Knoxville

Director: Renny Harlin

How did you like Skiptrace? You can share your views in the comment box below. Thanks for reading.

#GST Passed – Headway for streamlined taxation, a need long overdue


After tumultuous political juggernauts, years-long pendency and judicious persuasion, the time-sensitive approval of a rather highly anticipated GST (Goods and Services Tax) has finally come to a surprisingly happy reality, subsequent to the upper house of Indian parliament (Rajya Sabha) having taken cognizance of the dire needs of the bill.

As self-explanatory as it seems, the GST passage affords semblance of ‘Joie De Vivre’ moments nationwide; specifically in political turfs, wherein the cleared GST symbolizes jollification of a rather stalled parliament, which sometimes turns itself as a house of witless outcry, squabbles and slur-mongering of a far-fetched political rivalry.

As a matter of fact, the passage of GST now poses to be India’s rapid headway towards manifestation of a rather streamlined taxation environ in light of the fact that country has long been over-pressurized  under cumulative burden of variant taxes implemented State-wise across the nation.

Consequently, it has given rise to inflexible scenario, too difficult to maintain compliance with, as businesses had to queue up to receive tax approval for boarder’s passage of their logistics being transported through fleet vehicles.

As of now a business company, on sufferance, undergoes accouterments of allied taxes such as:

  • Central Excise Duty
  • Additional Excise Duty
  • Service Tax
  • Additional Customs Duty (Countervailing Duty)
  • Special Additional Duty of Customs

…to be complied regardless of the time-consuming modus operandi of the processes involved.

Now with the implementation of GST, all the discrete tax bifurcations will be subsumed into one broad category, thereby abolishing the worrisome tax compliances for good, sigh of relief for Indian industries of variant business sizes. (Note: India has two distinctive tax categories: 1. Direct taxes 2. Indirect taxes). 

In addition, logistic transportation via boarder to boarder of state-destined areas will no longer be subjugated to the obduracy of compulsory monitoring by security personals at state’s boarder to vindicate if the goods bear appropriate tax compliance.

GST clearance is seen as linchpin factor in spearheading the economic growth trajectory of India, considering its path will no longer observe the mandatory tax compliances separately as taxation on goods and logistics will be unified across the nation, which is suggestive of the barometer to gauge the economic-sensitive market of India.


If Robert fathered Jon Snow, why does he take after Eddard? Demystifying Game of Throne


Remember the scene of bed-confined Lyanna pleading Ned Stark not to tell Robert Baratheon about the new-born child?

After watching Lyanna whispering into Ned Stark about the infant, imploring him to maintain anonymity of rather ‘surprising revelation’ (for Ned, of course) and share it with none, including specifically Robert Baratheon, I was surprised by the secret unfolding. Most importantly, what flummoxed me most was the scene when the child’s face slowly reappears with that of Jon Snow.

The point is, has Robert fathered Jon?

We know both Ned and Robert loved Lyanna very much, and Robert was emotionally pissed off at Ned for having her buried in the crypt of Winterfell.

To Robert –

“She should be on a hill somewhere, under a fruit tree, with the sun and clouds above her and the rain to wash her clean”.

It shows Robert’s deep-seated love for Lyanna, oblivious to him that he inadvertently impregnated her with a son (I am just extrapolating).

I raised the similar question on Facebook in the fan page of GoT, to which my post was responded by people. The respondents said it was highly unlikely that Robert might have fathered Jon Snow, considering he was born a year and a half after Lyanna was kidnapped by Rhaeger. Another respondent said Robert would’ve killed the child if Ned didn’t proclaim him his bastard child.

Well, my point is, Lyanna was betrothed to Robert. Kidnapping doesnt afford the implication that she carried Rhaeher’s child. If we go by that assumption, we sort of conjure up the picture of the scene wherein Rhaecher may have forced himself on Lynna and she, as a result of that forced sexual intercourse, born the child, Jon.

Frankly, I hate arriving at this conclusion, because it seems out of the context, even though some may lay claim that it is logical, on prima facie.


First thing, since Lyanna was betrothed to Robert, I am sure they may have got laid one or two times, or may be more than that. So, the impregnation should be seen as a natural occurrence, regardless of whether Robert was unaware of it.

But the most puzzling thing is, Jon looks very much like Eddard Stark (read the book) and this is where my logic falls apart. Wife of Ned, Catelyn Stark,loathed Jon considering his close resemblance with Ned.

And here is the conundrum of all the riddles – if Ned may have fathered Jon, then in whose belly?

I guess, that secret remains to be unfolded, and when it will be revealed, that will be sort of earth-shattering reality. This is because, I sort of feel sympathetic about Jon and do not take lightly when he is called ‘Bastard”, a stigma he’s been silently bearing since the birth.

High time R.R Martin penned a mother to Jon, a royal honor this fabulous character of GoT deserves!

(Those believing Lyanna was not betrothed to Robert, must read this – Lyanna Stark

Now, here is the story of my belief. Suppose Robert fathered Jon and if that actually appears based on my extrapolation of the scene (where the face of the child reappears with that of Jon), I guess Cersei Lannister will have another mighty contender or heir to the throne of Iron Gate alongside Daenerys or Tyrian Lannister.

Jaime Lannister seems to be at the bottom of food chain, for now. But I highly suspect if the Imp will make his way to the throne successfully, regardless of how eloquent he is. I hope he has realistic grasp of his weakness at the moment and will not do anything stupid that may jeopardize his condition as Hand of Queen to Daenerys.

Daenarys is one of the most intelligent, power-hungry characters of GoT. I loved her fights and willpower of not letting herself to be the victim of circumstances. Despite being widow, her entire journey from start to until now (season 6) is testimony of her commendable grit and tenacity. I admired her for granting mercy to Tyrian even though she knew that her State’s predicament was brought forth by none other than cruel Lannister clan.

Meanwhile, Daenerys and the vagary of her three fire-puking dragons can wreck havoc on the Lord of the Seven Kingdoms. This further mounts up my apprehension about whether Jon Snow could be able to lay claim on the Iron Gate, considering the rival who is relatively more aggressive and have huge army of slaves boarded in the fleet of ships bound to the Lord of the Seven Kingdoms with the single most purpose – lay claim on the throne by whatever means necessary.

However, I also suspect mood-swing of Daenerys at this moment.

What if she abdicates her ambition for iron gate? It is because of the fact that she was miserably failed to restore peace in the Slaver’s Bay, at which Tyrian, her advisory, mocked and cautioned retreat from the pursuit of being queen of any kingdom.

I know that was merely said in jest by Tyrian, but it was implicative of Daenerys’ lacking required skill to rule. May be she claimed the iron gate, but then what?

Will she be able to rule it? OR, will she anoint Tyrian as King, her Hand of the Queen?

Lastly, what about White Walkers? Will they find out Bran? Will they resuscitate Hodor? What if they assail on the Lords of the Seven Kingdom?

Let’s see what season 7 entails for us. Like other fans, I myself is dying with speculation of this intoxicating complexity of the show.

Winter is coming!

What should you do when you start having doubts about yourself


Most of us in respective circumstances self-doubt to the point of having our rationality and confidence hamstrung, thereby making us unable to second-view our own latent potentiality of dealing with life’s problems or oddity of circumstances at present.

As a matter of fact, self-doubting is the self-limiting thought of skeptical and hardbitten individuals. These people inadvertently pronounce their dominance over the mindset heavily influenced by the thoughts of cynicism, paranoia and pessimism. These thoughts collectively constitute negative perspective of life in the mind of people.

Yes, self-doubting is a thankless act of self-deprecating your values, which is symbolic of an extremely dangerous contributor behind dampening your confidence, rationality and wittiness essential for engineering a positive and broad perspective about life.

Here are some constructive exercises you can follow to battle bravely against self-doubting yourself.

Seize the urge of committing comparison with others

The phenomenal success that world’s most successful batsman Sachin Tendulkar has achieved through hard works and unwavering commitment to his sports can never be imitated by anyone under high heaven.

That said, the success of a person today is the result of his yesterday’s hard work and his undergoing severity of life’s odds and championing them before clutching the victory under his firm grip.

Such accomplishments may be emulated by you but imitation of the same is foolhardy, considering your comparison with successful persons is a downright effrontery of your own ‘gifted’ talents blessed by divine being.

Do not grade your life with the success of others. Never compare yourself with others.

What people think of you is their problem, not yours

To hell with those trying to belittle your achievement or driving your personality into howl of mockery just because you are true to yourself and your life. Welcoming self-opinionated rhetoric of others into your life will be counterproductive to yours making noble attempt to succeed in life.

People are born with the propensity of criticizing and in most of them, the nature of censoring is just a second-habit. Therefore, if you don’t want to risk failure in life, do not give fodder to the criticism coming from the mouth of naysayers.

Remember, someone’s opinion about you is not your reality until you prove them right.

A life at random affords embarrassment and misery

Perhaps everyone is familiar with the story of “First successful ascent by Tenzing and Hillary” on the Mount Everest. Even I admire their ‘indomitable’ willpower and enthusiasm by which they transpired an unprecedented trek to Nepal’s Sagarmatha, much to the wonderment of the world!

But just think for a while – if the duo had not premeditated Everest-mountaineering in the first place and had some preparatory stuffs readymade beforehand, would have materialized their ascension to the summit of Sagarmatha?

So to say, their purpose was well-planned in advance. They knew the purpose of mountain climbing and were prepared for any eventualit. That’s the reason, I assume, they emerged as the triumphant of their circumstances. They were the captain of their souls.

Most of us blame (this is universal fact) our circumstances as attributive to our current plight without shifting our focus to the shortcomings – laziness, procrastination, timidity and lack of purpose for life.

Most of us are reeling under the sheer burden of these shortcomings but lack the willpower to dispell them away because of our unwanted “affinity” with them. The fact is, so long we cling to our comfort zone until the advent of hardship in life; we never know the danger of living a life purposelessly.

Decide purpose of your life.

Count on your merits/talents

My perspective about life is nobody is devoid of merit of some kinds. But few people possess the ability or power to recognize the concealed merit of theirs. Note down number of merits you think you have in you on a piece of paper. Make a list of them only to realize how fortunate you are having been gifted with these talents!

But you have to trust your merits. You have to make yourself believe that you are really talented and by the virtue of qualities you are endowed with, you will achieve success of dimensional measure. Keep on with this positive-thought-filling practice and see what positive and confidence effects it brings to you.

Believe in God

May be not a welcome suggestion for the agnostic or those holding contrary belief about divinity, but my perspective says if you believe in God with every action of yours and appoint HIM the witness of your sorrow and happiness in every walk of your life, you will experience positivity in your life. That is surely an abstract wisdom but just believe what I am saying. It will work eventually.

But this recommendation will not work if you skeptically believe in divine being, for that is not how divinity works in its entirety. I am not suggesting make a constant presence at shrines and offer obligations to Gods there, but have a GENUINE TRUST in God and believe that HE is leading you to your destined path, unharmed.

Lastly, you feel downcast in life when you accept yourself to be a defeated person. That is the start of ending your life. Nobody stands defeated until he accepts he’s been defeated. Read the following wise quote for more understanding –


That’s it. Share your viewpoints about life and what do you think one should follow to have a new and positive outlook on their life. I believe anything that happens to our life teaches us one way or other. In the meantime, it is our attitude towards life that defines its existence, positively or negatively, based on our thinking. The way we react to life is the way life reacts to us.





Arnav-Modi Interview – Frankly Telegenic


I had the privilege of reading excerpts of the Arnav-Modi interview in an English daily newspaper. Believe me, I read the texted or printed version of the interview without looking sideways or without resting the gaze of my eyesight on elsewhere because of the gravity of wisdom and sheer candidness reflected by our PM in the interview. In every text I found that our PM minced no words in praising as well as denouncing people in particular.

So to say, people deserving snub for their useless comments on Raghuram Rajan (of course he implied the pejorative comment made by Subramanian Swamy on Rajan recently) and went on saying candidly that Rajan is as patriotic as any Indian.

More so, our PM made the emphasize on various issues, including black money, indo-pak relationship and the much-hyped incident involving China’s attempt for blocking India’s access to attain memembership in NSG.

What I found terrific and impressive in his point of views while discussing the issue was that shri Modi talked on the issues without resorting to vile criticism to anyone and never said that the achievement of his government was the sole work of his aptitude, tactfulness and intelligence but rather made the statement that it was all the TEAM WORK.

Well, may be modi-haters will still not like to come out of the clutch of their ‘modi is wrong’ obsession even after reading the texts of his interview, but I, for one, concur that he is by far the most powerful leader endowed with insurmountable guts and endless wisdom necessary to solve the plight of our country, a legacy left by erstwhile governments with its ripple effects that our beloved nation is still reeling under to a certain degree.

I extend respect wholeheartedly to every leader who talks the talks of development, growth and betterment of civilians’ life rather than censoring others just to serve their vested interest for some godforsaken purpose. I intend to believe they are just demagogues focusing the lowest common denominator and they believe that by arousing suspicion in the heart of gullible people about the government would help such rebellious malcontents foster an image of ‘caring’ individuals in the mind of exorable civilians.

But still such an act never gives an empty answer and on the contrary it serves nothing but damages the reputation of our motherland by peddling wrong impressions about home situations of the nation. Modi was right when he said international leaders will be disillusioned if they are to understand Modi through media’s peddled impressions about him.

And there is no doubt there are still media sources and people who seem to have refused to give in making wrong impression about the PM by splitting hairs off his even light remark made in jest. I think our country will be back on development path more enthusiastically through collective works of every leader and when every citizen understands the virtue of unity. Without the selfless and unconditional contribution of every citizen and leader, the much sought-after and coveted progress of our beloved nation will remain just as a pipe dream.

Mr Modi alone can’t do anything until support from every leader and civilian is contributed to a good cause. Whatever I read in the interview texts of our PM left with the impression that he implied collective supports our every Indian towards betterment of India, thereby underscoring substance and values of the interview to a larger extent. It instills the hope that we can make our nation greater and there is no denying in it.

Jai Hindi.

Creative Content Writing – Surviving in the presumed dead SEO era

pawan kumar jha writer

Search Engine Optimization (SEO) and Creative Content Writing (CCW) afford reciprocal bond. Both synchronisingly work to improve the traffic streams of a website.

If this logic is to be concluded, SEO and CCW are interconnected and (they) function mutually towards serving a common goal – to optimize a website’s rank in search engines and its visibility across virtual world.

While SEO is losing prominence of what it enjoyed years back, creative content writing, in contrast, has undergone a productive transition, so distinctive in nature that even search engine giant, Google, has emphatically pronounced content as the king of websites.

Therefore, the websites festooned with quality and user-friendly content will most surely enjoy conspicuous healthy ranking in Google. The reason is, Google’s algorithms (namely Penalty Algorithm) have already made it mandatory for website-owners to publish content delivering real values to the readers.

So to say, the search engine requires content to be non-plagiarized, non-duplicate, and that doesn’t sound off negatively biased reviews. Content accommodating needs of readers in terms of solving their query and educating them of a new subject will prove to be a quantum leap for a website to have an improved ranking in a search engine.

The implication is, none can deny significance of a powerful content, not even mighty search engine, Google.

Penalty Algorithm

Penalty Algorithm was introduced by Google search engine when it found some major sites enjoying substantial chunk of visibility and ranking in search result did not stand up to the mark with their “published” content on their domains, something Google considered…obsolete customs.

Gone are the days when websites used to be having widespread visibility through SEO-dedicated practices (black-hat SEO) which are strictly banned or no longer used today.

However, SEO-enthusiasts went nuts and downplayed the claim pronouncing its imminent extinction from the World Wide Web.

They asserted that the claim circulating around death of SEO was just a deadpan claptrap peddled by gossip-mongers and therefore, the claim did not carry much weight.

To them, SEO will stay alive with its prominence fully intact as long as the web worldexists.

Is that true? Is search engine optimization yet in practice?

Well, I tend to believe such claim to be unquestionably valid on certain counts.

For instance, Google really doesn’t read your content. It reads Meta tag, keywords and other HTML-fashioned markup language. Such language is scripted programmatically in a way conducive to Googlebot as to helping it read and understand the underlying nature of your website’s business on the web world.

So to say, if the Googlebot doesn’t make out the exact nature of your website (what it does) on the basis of on-page SEO technicalities, your website will not fare well in its search results. Most probably, Google will eliminate it from its gigantic database, a real death knell for any website-owner.

Understandably, the amount of traffic streams that your website receives are not the sole work of its content’s quality, but rather (unseen) technicality of search engine optimization technique.

No doubt, even in this virtually non-SEO era (as believed by some experts), I concur, quality content alone can’t qualify to attain first ranking in search engines unless fully optimized in conjugation with the guidelines of SEO. And of course in conformity with the rules of search engines.

Does that mean creative content writing is falsely proclaimed as the king of the web?

Nope, not at all!

Google does appreciate on-page inscription on a website done by SEO-technocrat, but if the search engine doesn’t notice sizable influx of quality traffic driving to your domain based on several parameters, including number of shares of your content and quality visibility of your website, then your website gradually comes in harm’s way.

So to say, it earns dismissive regard from Google, or say falls into oblivion. The website’s ranking gradually slides into the galaxy of numerous vain and non-valuable websites floating up and down in their confined black hole.

The point is, content, especially the ones delivering values and worth to readers, is unequivocally a king. SEO is (objectionably) presumed dead; especially the black-hat SEO tactic is a long-dead practice, which was considered to be a hen laying golden eggs.

To their disappointment, such (mal)-practice is obliterated.

And why not, it was something long overdue, wasn’t it?

Creative content writing in consortium with quality SEO will reinforce authority of any domain publicly available on the web. Though the value of SEO is decreasing, as even Google and similar search engine giants prefer to rank a website that delivers values to readers, which according to Google’s RankBrain Algorithm, is a practice serving the needs of human rather than bots.

It understandably underscores importance of writers and the significance of creative content writing in today’s presumed dead SEO era.