Mean your job honorable

When you do a job as a professional writer, you are bound to make some unspoken responsibility, that you will do your best to make the job undertaken viable for your employer, and for your own career advantage. That being said, let your employer feel that he has made a right decision by giving you an opportunity to streamline his core business operations.

These days, the commitment to making your job worth the salt for you and for your employer has either transformed into self-centric appeasement of individuals at large or it is no longer a commendable ethical discipline for most. There was a time when commitment shown toward the job in hand was remarkably followed and the enormity of adherence to making your employer’s vision success was strongly felt.

I mean no contradiction to the current trend of following the same disciplinary motto as exercised by employees.

Of course, there are countless of them who think that they should pay utmost regard to the job they are doing, and by fulfilling the job responsibility, either emotionally or professionally. There must always be the perceptible sense of obedience, regard, and commitment toward the job, for you are being paid for being the duty-bound employee. Even faint conveyance of contumacy to the job could be tantamount to your disloyalty to it. This show of conduct, I believe, is anathematic.

I have been appointed as a Team Head in a company that is sort of a start-up firm based in Noida. Before the appointment, things were not systematically organised as the team of writers were acting like some unbridled animals, knowing nothing of how to live in discipline and follow the loyalty and commitment expected from them by their employer.

My appointment proved to be a downright intrusion to their self-created fantasy world in which no outsider is welcome and will remain treated as outcast unless the person concedes to the group’s frolicsome activity, regardless of you do this on the cost of the job loyalty. I strongly refused to be part of such a messy, hellish, nonsensical and farcical show of froli-conduct behavior which lent no fruitful result to the job. Very soon my being eyesore to the members of the own team started to be the first impression, and I often eavesdropped some guys calling me by bad names.

And me?

Well, unfazed, literally.

How come?

Well, I have, since a very long time, developed this propensity not to give a fuck to anything or anyone resorting to mockery to my presence in any given situation or in as any given role I am bound to perform. This is because I have got an understanding that responding to someone criticizing you out of the point or out of the whimsical fancy of their own dreamworld makes no sense at all. Worse, my resorting to counterattack to criticism will only aggravate the situation, for someone who has renounced the idea of exercising logic and sanity in a conversation should be left alone to celebrate the illusionary victory of their whims. By the say, the person will not mend his ways.

I tend to do my Karma and leave the outcome to God. As a result, I think it helped me sometimes.

Today the team I am heading today has just one writer whom I had recruited on the basis of his talent as a writer. The rest of the members were fired and retrenched, and believe me, I felt no emotional kind of sorrow over their ouster. This is because I even do not have respect for those who take this job out of the context, or take it for granted as if the job were nothing but a useless burden. I believe, so long you work for your employer, you have to be rational and duty-bound. This is mandatory and it is quite expected from you as well.

I dont mean to endorse the sense of slavery or preach you to become subservient to your employer. I am not promoting the belief that you should follow the tactic of ‘Yes Boss’ as most people find it one of the viable tactics to survive in private jobs these days, which is sadly a reality.

Well, I mean to say, being obedient and respectful to your job means you are regarding it as it will finally regard you. This is simply a reciprocal relationship with your job. You respect it, you get back the respect from it.

Respect your job even though it sucks. Leave it if you think that’s going to be unmanageable. But never make an effort to misuse the job by sitting idle or taking it out of the regards. So long you are into the job, it means you have taken an oath to be duty-bound toward it.

After all, someone is paying you for your talent and being in the job should not mean that you are enslaving yourself to someone you call the boss. It means someone has hired your talent and the relationship is just like professional. It is ethical as well not to be disrespectful to your job.

A terse conversation with a writer friend

“Sir, can a write-up be as good as it supposed to be if I make it look good or readable?”

This question was asked by one of my teammates recently. He is also a content writer in a team which I head. I found the question interesting so I replied carefully.

I said – “If you present your article in a good way by keeping things in order, writing short sentences, and making your information lucid, it will surely increase its readability factor. However, that doesn’t make it an informative and quality piece at all.”

Confused by my explanation, as expected, I received another question from him.

He asked – “I didn’t quite follow you, sir? Are readability and quality two different aspects of writing?”

“Yes, they are!” was my answer. “If you make an article readable, people will likely to take a look at it.  They will feel interested to read it. They may stay on your write up a bit longer.”

“However, this sort of writing discipline doesn’t preclude your write up from catching enthusiastic response from your readers. I mean to say, they will read your content but not for longer if it doesn’t convey values.”

“The point is, readability is one thing and quality is quite another. To make your write up a compelling read for your readers, you have to write it keeping things in both ways.

For example, you need to make it readable and include some interesting facts so that it sounds a great reading. Unless readers feel they are being enlightened in a certain way by your manuscript, they will not stay on your write-up, regardless of how readable way.”

“What if quality content is not readable?”

“That will surely kill the spirit of reading. Suppose I have written a blog and have forgotten to make it readable, there is no use of it for my readers. Though quality-wise, some people may like to read it, but the write-up will fail to earn sizeable viewership count. And this viewership count is a vital touchstone for establishing credence of your craft.”

“If I think correctly, writing is not simply being quality, yes?”

“Absolutely. You have to ensure if your piece is really presentable in both ways – readability and quality wise. To make your write up readable, include points-wise narration of your facts in it. To make it quality, make sure those points are tenable and don’t mean simply a confabulation.

“What about grammar then?”

“See, I will never advise you to be a grammar Nazi. Respect it but not to the point of compromising it with your creativity. Keep singularity and plurality of your Verbs based on their corresponding Subject. Using proper grammar in sentences is an acquired taste; you will come to know of it eventually. Just practice hard.”

Kane And Abel – An Intelligent Thriller Novel

kane and kabel novelToday I have finished reading Jeffrey Archer’s world famous novel – KANE AND ABEL and I must confess this one has been the most gripping book that I’ve read attentively.

Also, this is my first review of any book. Previously I read another book – THE LONG SHOT by Stephen Leather and was irresistibly drawn to it; finished reading it by virtually abdicating most of the things like eating foods on time, reading, and the internet kind of things among other activities that I loved doing or was supposed to do.

Kane And Abel is not simply a novel based on the personal vendetta of two of its leading characters – William Lowell Kane and Abel Rosnovski (Polish migrant to USA) – though the book itself survives on these two leading character’s overtly obsessed hatred for each other.

When I started to read the book, the first few paragraph of the first chapter of the novel held my attention, made me fixated to keep on reading further. Quite literally, I sort of made myself bound to an unwittingly vowed volition of not to leave the book until I am done with reading 🙂

Well, here I am, the man who has finished reading the book, but instead of chucking or tossing it aside, I have actually shelved it in my book shelf next to THE LONG SHOT.

Well, if you think that my bookshelf has just two novels so far, then let me tell you honestly that even though I am sort of bibliophile, I am more like collecting the books rather than reading them. Yes, I am very selective readers; regardless of my intractable obsession with collecting books just like a philatelist.

WHAT I HAVE READ

What I am smitten with the book is the writer’s unfathomable imagination of weaving story for each and every character, particularly those of Kane and Abel’s have been thoroughly impressive, and it is no wonder why the titular novel on both the characters has been the centralized theme of the book.

Otherwise, there is no entertainment at all if either of the characters at cross purpose is shown dead in the middle of the novel. Though it happened, but understandably at the end of the book.

One more thing, the deep-seated hatred of both the characters and the way such revulsion has been demonstrated is what makes the book a must-read. By the time you feel leaving the book for another time, there suddenly pops up certain twist of the event that you feel glued to the book, magically.

While I admire hate-consumed Kane and Abel, I, however, fail to understand if the novelist Jeffrey really meant no meeting of Kane and Abel at all as a friend absolved of their mutual dislike. In the climax, the two key characters; frail and worn out of their old age, come across to each other, half-heartedly acknowledging their presence and then parted their way. It was as if a moment of conversation would melt away their years-long hatred that they kept on feeding in their hearts without anticipating gross consequence of such besotted revulsion.

It was as if they feared that a moment of conversation would melt away their years-long hatred that they kept on feeding in their hearts without anticipating gross consequence of such besotted revulsion.

It was nearly a tearful moment mixed with the curse for Abel when he happens to read a letter sent by a banker friend, revealing to him of the unacknowledged generosity of the deceased Kane who helped Abel by being a nameless contributor of funds for his new venture at his financial juncture.

I liked the characteristic traits of William Kane right from the beginning of the novel and sort of enjoyed his triumph over the board of members at Lester Bank facilitating his ascension to the chairmanship of the bank. However, I must confess that the struggle of Kane can never outweigh or prevail over compared to what hardship and destitution amidst the insufferable pains and struggle to limelight Abel has been through.

In fact, he has earned himself, throughout the novel, a deserving laurel from readers like me and I have no hesitation to say, if it were not the revenge-struck battle of both the characters, the novel would have lost the sheen of what it enjoys from the readers.

Conclusively, Kane and Abel is a tightly plotted, highly gripping novel.

One more thing – You will love this book more if you are profoundly familiar with the stock market and how the prices of shares fluctuate by their ancillary factors. This is because both the key characters in the novel leaves no stone unturned to topple down and humiliate each other by using in place their commendable wits.

Though Abel finally emerges as the winner of this chess-like game of personal vendetta by ceasing the fate of Kane boy into an inescapable checkmate (Kane’s ouster from Lester Bank much before the maturity of his tenure), he still ends up being a loser; at the end morally supported by his foe’s son (in law), his own daughter and infant grandson. THE END.

My standpoint on how to make your writing attention grabber

writing

To my subjective comprehension as a writer, one must write to EXPRESS, not to IMPRESS.

Having said that, make your writing READABLE; not from the standpoint of what it is, but also from the perspective of how it can help the readers learn from it.

Here is my gentle persuasion for you in this context.

Avoid being besotted with ‘Attention seeking” individual. Also, do not get obsessed with ‘Excellence’, though you must try harder to improve the quality of your craft a notch higher. Thinking that you can make your piece of writing attention grabber is not gonna happen unless you make it readable and informative.

As long as you keep on writing good pieces of stuff that could enlighten others positively, you are always miles ahead in the race than others who write down things just to impress others.

I have also come to an understanding (I find this knowledge quite valuable) that if you have a sizeable stock of “interesting and action-provoking” words, your writing will always stand out from the rest. However, it doesn’t mean to boast of how verbose you are with the words.

Textual eloquence (the way you speak your mind through words) without a real substance falls apart to the discretion of readers, especially those like to read something of substantial value than your verbose write-up. Such write ups draw attention from readers, but just for a short while.

One of the most important reasons behind increasing bounce rates of a website is thin content or the content written for the purpose of impressing others. On the contrary, such writing tactic could pronounce a counterproductive means for your forte; say, for example, readers will turn down your manuscript condemning it a bombastic piece of your confabulation.

I have also learned from my experience, that you can’t impress everyone with your writing. This is not because there is something wrong in your creative expression; it might be like the kind of stuff you are sharing is not actually for EVERYONE.

For example, if you are sharing your expertise on CLOUD COMPUTING on Quora, your stuff will draw the attention of the readers genuinely interested in reading such stuff. Your writing will not entice the readers seeking something else, say, for example, information on why La La Land Oscar win is a disastrous turn of event for Hollywood.

It is good to have mastery of grammar and use this knowledge in in your writing, but you should avoid using it to an extent beyond which your writing looks like nothing but a piece of the robotically generated manuscript; tasteless, uninteresting, and boring.

I mean to say using grammar in your sentence promotes admissibility of your allegiance to grammar, but it also affords to make your write-up sound insipid. For the sake of maintaining taste and appeal, try to restrict grammatical involvement in your writing.

Great poets like Wordsworth, Tennyson loved their creative expressions and spoke their mind through words without thinking about grammar.

Common grammatical mistakes like SUBJECT+VERB+AGREEMENT must definitely be followed. Obsession with grammar kind of slows down creative expression or it makes you feel disoriented.

Content is king, and it is not a LIE

contentwritingtip

I have just read a headline of SEJ (SEARCH ENGINE JOURNAL) post, announcing that it is the biggest falsehood to pronounce that content is king.

I have not read the article at all, as the headline of it made me upset, wondering what the heck was the writer meant by that sort of (CLICK BAIT) headline.

I understand that SEO or search engine optimization has evolved distinctively from its erstwhile and unacceptable blackhat SEO tactic to its modernistic and a rather acceptable transition, in which nobody can refute significance of content. Today’s SEO understands what content could do to the status-quo of a website. Believe it or not, it is an integral part of SEO tactic.

My take is that content must be thanked for its great contribution to the success of a website or business of a brand. If that were not the case, and content, as impugned by so called reputable web sources, were not considered to be the prime factor for any brand involved in the digital marketing, we wouldn’t have witnessed the success of many websites today, including the Copyblogger and similar ones.

These sources are considered credible by their visitors, not because these sources are optimised from the perspective of their website’s layout, graphical beauty, linking tactics; and a host of algorithm-atic works called On-Page SEO.

They are popular today because of their high-quality content; the information which has helped their visitors learn something new, and has broadened their viewpoints or ideology positively or has compounded their perspective in a new way of observing things.

I have been writing content for the last 5 years. The era my profession as a writer belongs to was the era when witnessing meaningless textual contents on any subject that demanded your narrative to be quality and users-centric was the order of the day. I was told by my employers to stuff an article/blog with a set of keywords prioritised based on their relevance pertaining to increasing SERP stand of their websites in Google.

Probably, even the search engines were not advanced in those days, which was the reason why inundation of cheap content full of keywords and backlinks registered their (annoying) dominance on the Internet. Though writers were in demand and bulk contents were written to maintain a continual supply of content to the content mill or to those online platforms trading content for their clients.

However, even in those days, I sort of felt relaxed to see that content was still regarded as the mainstay for branding a product/service. If I recollect correctly, I used to receive many requests for short content to be written for small brands, and a guy told me once that without sufficient content, his website went into the pit of Google’s abysmal space. Well, not practically…..he meant to say the dearth of sufficient content had the ranking of his website collapsed in Google and he was then at the receiving end of losing a business of much, much money (he did not elaborate on that part).

Now there is nothing like that. Google and other search engines pulled up their socks. They became smarter. They started to whiplash the website owners promoting bad content. Google, of course, has gone far ahead compared to its counterparts. The point is, among all the launching of new and upgraded algorithms of Google, one thing that I have personally observed is that they are giving priority, I mean, serious priority to the CONTENT. If you don’t believe me, read Google’s PANDA update.

This algorithm is like Terence Fletcher, a jazz instructor in the movie, WHIPLASH. I hope you guys have watched the movie. Just as Terence was to Andrew Neiman, Panda is to the websites with THIN CONTENT.

Well, there’s just one difference, though. Panda, unlike Terence, will not tell you what to do if your tune (behaviour) doesn’t accord quite to its TEMPO 🙂

Anyway, my point is – content is really a king, and it is not a hoax. What matters essentially in this context, though, is that NOT ALL CONTENT CAN BE SAID, KING. The content that gives you some knowledge; and information that you were seeking, a perspective that you wanted to be changed positively and informatively can be said, KING.

Here, king stands for SIGNIFICANCE. The significance quotient of your content is what determines its VALUE, for your target readers, and for your target SE (search engine/s).

I don’t mean to discredit SEO at all. I believe a combination of quality SEO and quality Content could be the culmination of a powerful branding. The result of such unification is always substantial, in the manifestation of widespread visibility of your brand, better engagement, great retention ratio, and an increased chance for lead’s conversion.

Kung Fu Yoga – Frolic Entertainment

kungfuyoga

I didn’t understand the purpose of those TV shows and reports on digital and print media outlets which were vociferously asserting that Kung Fu Yoga was gonna be a cult movie, especially in light of its cinematic endeavor to connect the cultural history of China and India together and present in front of the audiences something fantastic to savor the beauty of both action and historical knowledge.

Well, I dont think Kung Fu Yoga is so generously enlightening historically. Moreover, I can’t deny the fact that the movie has somehow lost the point of being cognoscenti about Indian culture and largely it revolves around what I tend to call “Treasure Hunt” type of expedition, in a snow-capped cave, and in the remnants of Indian fort in Rajasthan.

Kung Fu Yoga bears close semblance of Jakie Chan’s formerly best known movies based on the subject line of treasure-hunting, in which Jakie, along with his friends, expedites hidden treasure in the relics of ancient caves and we also see how this fellowship lands in trouble and then fights with the goons to their escapade to safety.

End of the story.

Kung Fu Yoga, as I conclude, seems to be the sequel of Jackie’s earliest movies like Chinese Zodiac, Armor of God, and Armour of God II: Operation Condor. All these movies are based on searching hidden treasures while Jackie and his friends, during their expedition, deal with many bad guys and their fate finally prevails when they successfully accomplish their mission.

STORY LINE 

Jackie Chan, a famous professor in archaeology, with his friends, forms a fellowship with a young Indian professor Ashmita and her assistant Kyra . They carry out a mission to find out the lost treasure of Magadha in Tibet. This team comes across Randall who happens to be somehow related to Magadha dynasty, which he believes has somewhat afforded to him the prerogative to lay claims on the hidden treasure, now a mission of Jackie-led team to find in Tibet. After skirmish with the goons of Randall, another encounter in Dubai and India, Jackie’s team finally finds the treasure.

That’s all.

BEST PART 

Best part of Kung Fu Yoga is appearance of Jackie Chan, and if the reports of various media outlets are to be believed, the chemistry of both Jackie and Sonu Sood is the key attribute of the movie galvanizing audience’s response. Well, I dont think so. After watching the movie, I have found nothing so exciting as talked in previews and some reviews of the movie on certain websites.

For me, the movie is one time watchable, but if you expect some catchy kung fu actions by Jackie, then you won’t be disappointed. Chan’s fisticuffs with bad boys and his fights with Sonu in the climax are pretty decent, though the action choreography could have been lot more better, as I, for some strange reasons, tend to believe so.

Maybe I still miss old Chan.

CONCLUSION

Kung Fu Yoga is overall a watchable movie and you will surely love cool and fun-witted actions as typical in various Jackie Chan’s movies. However, I have missed “YOGA” type of thing in the whole movie and kind of thought that maybe Jackie or any Indian cast would demonstrate some Yoga related stuffs, but nothing sort of my belief happened.

Directed by Stanley Tong, Kung Fu Yoga, can give you pretty decent entertainment to spend your Weekend greatly.